饿梨酱品牌设计

来自异域的畅销快餐新品牌，如何在本土快速立足？

HEY GUAC! 饿梨酱

这家餐厅从美国的 Chipotle 连锁店汲取灵感，隶属于墨西哥菜系。接到这个品牌案子，我们根据本土文化对产品进行融合调整。在整个品牌调性的设计中也是一直以轻松、愉悦为创作关键字。为此我们特意在饮品中设置了饿梨酱特调鸡尾酒等饮品，希望客人在忙碌的生活中有个短暂而有趣的放松时刻。

Taking inspiration from America's Chipotle chain,Belongs to Mexican cuisine. After receiving this brand case, we adjusted the products according to the local culture. In the design of the brand's tonality, it has always been creative keywords with ease and pleasure. For this reason, we have specially set Hungry Pear sauce special cocktails and other drinks in the drinks, hoping that they will have a short and interesting relaxing moment in their busy lives.

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饿（鳄）梨既牛油果，这里的酱不光是酱料的意思，还有表达亲切的意思。而我们的品牌英文名叫hey guac！这里为什么要加感叹号，是为了有很阳光很积极亲切地来和你打招呼的感觉在里面。而在品牌平面视觉中，我们也紧抓惬意、舒适、亲和力为关键字。logo标志中的ip形象选用牛油果为创作形象，配上慵懒的姿势，给人可人又惬意的感觉。

hey guac are avocados. The sauce here is not only a sauce, It is also a kind of cordial address. The English name of our brand is hey guac! Why is there an exclamation mark here? It is to have a very sunny, positive and kind feeling to greet you in it. In the brand vision, we also focus on comfort, comfort, and affinity as the keywords. The ip image in the logo uses avocado as the creative image, coupled with a lazy posture, giving people a pleasant and free feeling.

Hey Guac ! 饿梨酱是一个追随新鲜、美味的创新轻西餐品牌。创始人是一对从美国归来的年轻人，她们希望把世界各地的美食相融合，推出别具一格且富有活力的轻西餐。各种天然酱料和新鲜食材的巧妙搭配，走出味蕾的舒适圈，带给顾客新鲜感的同时，也可以大快朵颐。

hey guac is an innovative catering brand following the value of being simply fresh and delicious.The founders are a pair of young people who have returned from the United States.them hope to integrate featured food from the globe and launch a unique and vibrant dining style.the ingenious combination of various natural sauces and fresh ingredients enables customers to walk out of the comfort zone,bringing a sense of novelty and satisfaction.

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